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Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image - Craig J. Thompson, Aric Rindfleisch, Zeynep Arsel, 2006
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Emotional branding speaks to consumers' heart: the case of fashion brands | Fashion and Textiles | Full Text
Emotional Branding and Countering the Doppelganger Brand Image
Emotional branding speaks to consumers' heart: the case of fashion brands | Fashion and Textiles | Full Text
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Emotional Branding and Countering the Doppelganger Brand Image
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Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
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