![Emotional Branding and the Strategic Value of the Doppelgänger Brand Image - Craig J. Thompson, Aric Rindfleisch, Zeynep Arsel, 2006 Emotional Branding and the Strategic Value of the Doppelgänger Brand Image - Craig J. Thompson, Aric Rindfleisch, Zeynep Arsel, 2006](https://journals.sagepub.com/cms/10.1509/jmkg.70.1.050.qxd/asset/images/large/10.1509_jmkg.70.1.050.qxd-fig1.jpeg)
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image - Craig J. Thompson, Aric Rindfleisch, Zeynep Arsel, 2006
Full article: Branding in the age of social media firestorms: how to create brand value by fighting back online
![Emotional branding speaks to consumers' heart: the case of fashion brands | Fashion and Textiles | Full Text Emotional branding speaks to consumers' heart: the case of fashion brands | Fashion and Textiles | Full Text](https://media.springernature.com/lw685/springer-static/image/art%3A10.1186%2Fs40691-018-0164-y/MediaObjects/40691_2018_164_Fig1_HTML.png)
Emotional branding speaks to consumers' heart: the case of fashion brands | Fashion and Textiles | Full Text
![Emotional branding speaks to consumers' heart: the case of fashion brands | Fashion and Textiles | Full Text Emotional branding speaks to consumers' heart: the case of fashion brands | Fashion and Textiles | Full Text](https://media.springernature.com/w200/springer-static/cover/journal/40691.jpg)
Emotional branding speaks to consumers' heart: the case of fashion brands | Fashion and Textiles | Full Text
![The Air Jordan 4 WMNS "Shimmer" Releases Tomorrow - nike air jordan 1 retro high og wings - StclaircomoShops The Air Jordan 4 WMNS "Shimmer" Releases Tomorrow - nike air jordan 1 retro high og wings - StclaircomoShops](https://i0.wp.com/justfreshkicks.com/wp-content/uploads/2021/08/237322272_997945150997906_2210623206157496949_n-1.jpg?resize=640%2C545&ssl=1)
The Air Jordan 4 WMNS "Shimmer" Releases Tomorrow - nike air jordan 1 retro high og wings - StclaircomoShops
![The adidas Yeezy Boost 700 "Analog" Releases Later this Month - StclaircomoShops - baju futsal adidas lengan panjang cleats jersey The adidas Yeezy Boost 700 "Analog" Releases Later this Month - StclaircomoShops - baju futsal adidas lengan panjang cleats jersey](https://i0.wp.com/justfreshkicks.com/wp-content/uploads/2019/03/adidas-yeezy-700-analog-release-info-1.jpg?fit=780%2C548&ssl=1)